Short-form content is taking over the internet, and for good reason. With the highest ROI of all video formats (Source), platforms like TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn are packed with bite-sized videos designed to capture attention fast. This trend isn’t going away anytime soon.
Continuing our exploration of 2025’s biggest marketing trends, following Paid Marketing in 2025: Winning Strategies to Keep You Ahead, we’re diving into why short-form content is so effective and how you can use it to engage your audience.
What is Short-Form Content?
Short-form content refers to videos, images, or text-based posts designed to be easily consumable and engaging. Its concise format makes it perfect for today’s fast-scrolling audiences who crave quick, impactful messaging.
The power of short-form content lies in its ability to communicate key messages quickly, driving engagement and brand awareness. Here’s why it works so well:
Why Short-Form Content Works: Key Benefits
41% of marketers say videos help customers understand products or services.
38% report increased popularity of video content within target communities.
33% say videos generate more leads than other types of content.
29% find that videos boost SEO and drive web traffic.
29% note that videos receive more engagement compared to other formats.
(Source)
While short-form videos can vary in length, the benchmark is typically 60 seconds or less.
Stat: 42% of marketers believe that 21-30 seconds is the optimal length. (Source)
However, capturing attention isn’t enough—most viewers only watch the first half before scrolling on. So, how do you keep them engaged?
Strategies to Create Engaging Short-Form Content
1. Authenticity: Highly polished videos are losing appeal as audiences crave authenticity. Balance quality with relatability by showing a more genuine, human side of your brand. This builds trust and makes your content more shareable.
2. Match Your Brand’s Values: Don’t jump on every trend—choose those that align with your brand’s identity. Timing is key: joining too late can make your content feel overplayed or even cringeworthy. When done right, trendy content can boost visibility while staying true to your brand voice.
3. Storytelling: Stories create emotional connections. Use user-generated content (UGC) and relatable narratives to engage viewers. When people see themselves in your story, they’re more likely to interact, share, and remember your brand.
Measuring Success: Important Metrics to Track
To maximize the impact of your short-form content, track these key metrics:
Engagement: Monitor likes, comments, shares, and other interactions to see how well your audience connects with your content.
Watch Time: Measures how long viewers stay engaged, giving insights into content quality and interest level.
View Count: Tracks reach and initial interest.
Audience Retention: Shows how much of your video is watched before viewers scroll away, helping you refine your storytelling.
Silent Videos Are Back
Believe it or not, most people watch short-form content without sound. Whether on a morning commute, during office hours, or just avoiding hearing the same trending audio again, silent scrolling is the norm.
Stat: 79% of videos on LinkedIn are watched on mute, with even higher numbers on other platforms. (Source)
How to Optimize for Silent Viewing:
Use Captions: Include text to ensure your message is understood without sound.
Visual Storytelling: Make your narrative clear through visuals alone.
Strong CTA: Use on-screen text to guide viewers, ensuring they know the next steps even if muted.
Short-form content is redefining digital engagement. By embracing authenticity, leveraging relevant trends, and mastering relatable storytelling, your brand can capture attention and build connections in seconds.
Combine these strategies with effective metrics tracking and optimization for silent viewing, and you’ll be well-prepared to succeed in 2025’s digital landscape.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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