Today, many marketing teams are focusing on driving traffic to websites, hoping that this influx will turn into valuable leads for sales teams to close. But that’s just part of the equation.
Making the most of your existing traffic and leads (rather than always chasing new ones) can set your company up for constant growth. That’s where conversion rate optimisation (CRO) comes into play.
If you're ready to dive into the world of CRO, you’re in the right place. We’re about to explore some proven techniques that work to boost your conversions. Ready to see your website in a whole new light? Let’s get started!
Simplify Your Navigation
When people land on your site, they usually have something specific in mind. Your job is to make it as easy as possible for them to find what they’re looking for. If your website is intuitive and user-friendly, it’s much more likely that visitors will find what they’re looking for and eventually convert.
Your website is like a physical store. If a customer walks in and can't find what they need, they’ll walk out frustrated. Similarly, if your navigation is cluttered or confusing, visitors will leave. And chances of them clicking or visiting your website ever again will decline rapidly.
The goal of your CRO strategies is to smooth out any bumps in the user experience. You want to make it so easy for visitors to buy from you.
Try to streamline your menus. Prioritise the most important sections and make it easy for visitors to find what they need.
PRO TIP: Don’t forget about adding a search feature. Visitors who use site search tend to convert at a higher rate because they know what they want and are ready to take action. The last thing you want is for these high-intent users to leave because they couldn’t easily locate what they were after.
Boost Website Speed and Performance
Let’s face it—we’re a fast-paced generation with short attention spans and even less patience. Remember the days when people would wait around for a website or email to load? Yeah, that’s ancient history.
We’re in the age of 5G and lightning-fast broadband, and a slow website just doesn’t cut it anymore. It’s a major turnoff for potential customers.
If your pages take too long to load, visitors won’t stay and wait—they’ll exit in a flash. Especially if their next option is a few clicks away. And when they leave that quickly, your conversion rate takes a serious hit.
The speed of your website is crucial. Just consider these stats:
One in four visitors will leave if your site takes more than four seconds to load.
A staggering 64% of customers won’t come back if your site is slow and their experience is subpar. Next time, they’ll be shopping with your competitors.
If you’re running an e-commerce business, optimising your site’s speed and performance should be a top priority. Implementing techniques like caching and minifying can make a world of difference.
Provide Recommendations and Upsells to Boost AOV
Providing recommendations is a great way to increase your AOV.
As someone is browsing or adding items to their wish list, it’s a great opportunity to send them offers or product other suggestions that match their tastes.
For example, if someone is checking out a pair of running shoes, you could showcase other similar styles or suggest matching workout gear like socks or athletic wear on the product page.
You could also offer them a 'complete the look' option with easy links to accessories or other items that pair well with their chosen product. This makes it super convenient for them to add everything they need in one go.
Work On Irresistible CTAs
Your call-to-action (CTA) buttons are what guide visitors toward making a purchase, signing up for a newsletter, or whatever goal you have in mind. But a generic “Click Here” might not cut it.
Get creative with your CTAs. Use a tone that clicks with your audience and feels like an invitation they can’t refuse. Something like “Get Started Now” or “Unlock Your Discount” can be more intriguing and drive better conversion rates.
Build Trust with Reviews and Testimonials
To really boost your conversion rates, you need to earn your audience's trust.
One of the easiest ways to do this is by displaying reviews and testimonials on your site. They’re great for building credibility.
Don’t believe us? Research shows that visitors who read reviews are 58% more likely to become paying customers. That’s a major boost you can get just by adding some customer testimonials to your site.
Think about it: you’re on the hunt for a new gadget online. You land on a product page that includes real reviews from people who’ve purchased it. You see their photos and read their honest feedback about how much they love the gadget.
This kind of real-life social proof makes you feel a lot more confident about your purchase, right? It can really tip the scales in favour of buying.
So don’t be shy—show off those positive experiences on your site where people can see them!
PRO TIP: When experimenting with testimonials, consider their placement carefully—sometimes, just moving them around can affect your conversion rate.
Test, Test, Test
If you’re not A/B testing different elements on your site, you’re leaving potential improvements on the table. Testing lets you see what works best with your audience, whether it’s a different headline, image, or CTA button.
Don’t overcomplicate it—start with small changes and see how they affect your conversion rates. Over time, these tests can lead to significant improvements.
Implement Cart, Browse, and Remarketing Campaigns
Don’t just ignore those abandoned carts—remarketing campaigns are your friend here.
Cart abandonment is a big deal—up to 75% of shoppers leave their carts behind! So, you need to have strategies in place to win those customers back.
Start by using CRO techniques to make sure customers finish their purchases. Run surveys to understand why people are ditching their carts, then work on your strategies accordingly. Once you’ve made changes, test them out with A/B testing to see what works best.
Make Your Website Mobile-Friendly
If your site doesn’t work well on mobile, you’re missing out on a huge opportunity.
Smartphone usage is through the roof, with around 307 million people in the U.S. using them daily. These days, people do everything on their phones—from checking emails and paying bills to online shopping. So, if you want to boost your conversions, having a mobile-friendly website isn’t just an option—it’s a must.
Take the time to make sure your website looks great and functions smoothly on all devices. Check that your buttons are easy to tap, text is readable, and everything loads quickly.
Use Exit-Intent Popups Wisely
Pop-ups might seem a bit old school, but they still work when it comes to growing your email list, getting newsletter sign-ups, and turning visitors into buyers.
Exit-intent popups can be a last-ditch effort to keep visitors from leaving your site without converting. But they have to be done right.
Offer something valuable, like a discount or a free guide, rather than just asking them to stay. If you time it well, an exit-intent popup can be a gentle nudge that convinces visitors to stick around or make a purchase.
Final Words
Improving your website doesn’t have to be overwhelming. Start by simplifying how people navigate your site and make sure it loads fast—no one has time to wait around these days. Add some helpful recommendations and eye-catching CTAs, and show off those great reviews to build trust.
Don’t forget, testing is key. Small tweaks can make a difference, so keep experimenting to see what works best for you.
So, dive in, try these tips, and watch your conversions grow!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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