When it comes to social media platforms, monetization has become a challenge, thanks to the advent of iOS 14 and stringent data privacy regulations. With their traditional revenue streams under pressure, platforms have had to think outside the box and explore fresh avenues to bolster their earnings.
One such approach is charging for verification—a move initiated by Twitter, which bid farewell to its legacy blue checkmark on 1st of April 2023. Now, if you want that coveted blue checkmark, you'll have to pay up. Not one to be left behind, Meta (formerly known as Facebook) swiftly followed suit and is currently testing its own verification service, Meta Verified, for Facebook and Instagram in select countries.
But here's the burning question: Is it truly worth it for individuals and businesses to shell out for these blue checkmarks on Twitter, Facebook, and Instagram? Are the benefits substantial enough to justify the monthly subscription investment?
In this article, we'll delve into both verification services, analyzing crucial factors such as return on investment, before you make any decisions. It's time to weigh the pros and cons, navigate the shifting social media landscape, and make an informed choice about the value and impact of verification in today's digital realm.
What Is Twitter Blue?
Twitter Blue is a subscription-based verification service offered by Twitter, allowing users to access premium features. By subscribing to Twitter Blue, users can enjoy benefits such as a blue verification check mark on their Twitter account and early access to certain new features, including the highly desired ability to edit tweets.
It is important to note that acquiring a blue checkmark on Twitter now requires payment through the Twitter Blue subscription. Previously, some users had been granted checkmarks without a subscription, but those legacy check marks have been removed. Therefore, currently, the blue checkmark feature is exclusively available to those who choose to pay for the Twitter Blue service
What Are The Requirements To Qualify For A Blue Tick On Twitter?
To be eligible for a verified blue checkmark on Twitter, there are certain criterias that need to be met. These requirements include having a confirmed phone number associated with your account, having an account that is at least 30 days old, and refraining from making any changes to your name, username, or profile picture within the last 30 days.
Additionally, it is crucial not to engage in any deceptive or misleading practices, such as impersonating others or using fake identities. By fulfilling these criteria, users increase their chances of obtaining the coveted blue checkmark, indicating their account's authenticity and credibility on the platform.
Why Should You Invest In Twitter Blue?
In addition to the highly-desired feature of editing tweets, Twitter Blue offers subscribers a range of other benefits. These include obtaining a verified blue checkmark on their account, reducing the number of ads they see in the For You and Following timelines by approximately 50%, and the ability to post longer tweets and replies with a limit of up to 10,000 characters.
Subscribers also gain the capability to upload longer videos of approximately 60 minutes with a maximum file size of 2GB (1080p) on the web. Another advantage is the availability of SMS two-factor authentication, enhancing account security. Moreover, Twitter Blue subscribers enjoy prioritized ranking and increased visibility in conversations and search, giving them more prominence on the platform. They also have the option to undo tweets before sending them and can utilize the Reader feature to transform long threads into a more visually appealing reading experience.
Sounds like a steal right? However, it does also come with its set of disadvantages which we will get into below.
What Are The Cons Of Twitter Blue?
In addition to considering the benefits, it is important to take note of certain drawbacks associated with Twitter Blue, apart from the cost. These include the issue of low engagement rates on the platform, which have been declining compared to other social media platforms. Paying for Twitter Blue does not guarantee an increase in engagement, particularly considering the existing low engagement rates.
Furthermore, the verification method employed by Twitter Blue, which relies on text-to-mobile phone verification, is considered to be less secure compared to other verification methods used by different platforms.
Another concern worth mentioning is the prevalence of hate speech on Twitter. The platform has experienced high rates of hate speech, and these rates have reportedly increased in recent months, particularly since Elon Musk's involvement with the platform. This can pose challenges and potential risks for users seeking a positive and inclusive online environment.
It is essential to weigh these factors alongside the benefits before making an investment decision in Twitter Blue.
Is It Possible To Lose Your Twitter Blue Verification After Receiving It?
The blue checkmark on Twitter is subject to the platform's requirements and can be removed at any time without prior notice. If a user makes changes to their profile photo, display name, or username (@handle), they may temporarily lose their blue checkmark. The checkmark will only be restored once the account is validated to ensure it still meets Twitter's requirements. During this review period, users are not permitted to make any further modifications to their profile photo, display name, or username.
It's important to note that a blue checkmark can also be permanently revoked if an account is found to be in violation of Twitter's specified rules and guidelines. Compliance with the platform's policies is crucial to maintaining the privilege of having a blue checkmark on Twitter.
How Much Is Twitter Blue?
Here comes the question we’ve all been waiting for!
In the United States, the monthly cost of Twitter Blue ranges from $8 to $11. It's important to note that the price may vary depending on the country you reside in and the device you use.
Moreover, different account types have distinct profile labels and are associated with different pricing tiers. This means that the cost of Twitter Blue can differ depending on the specific features and benefits associated with each type of account.
How Do I Sign Up For Twitter Blue?
If you're considering signing up for Twitter Blue, follow these simple steps:
On the web: Visit the official website, twitter.com, and click on "More." From there, select "Twitter Blue" and proceed to the "Subscribe" option.
On iOS or Android: Open the Twitter app on your mobile device and access the profile menu. Look for the "Twitter Blue" option and tap on it. From there, you can select the "Subscribe" button to begin the registration process.
Sounds easy right? By following these simple instructions, you can initiate the registration process for Twitter Blue and explore the additional features and benefits it offers!
What Is Meta Verified?
Now that we've covered Twitter, let’s get into Meta. Meta Verified is a monthly subscription program offered by Meta Platforms that focuses on establishing the authenticity of accounts on Facebook and Instagram. Currently, Meta Verified is in the testing phase and is only available in three countries: the United States, New Zealand, and Australia.
In contrast to Twitter Blue, Meta is not eliminating the existing legacy verification badges. Verified users will retain their badges, and individuals who are considered "notable" will still have the opportunity to apply for free verification through the traditional method.
Both the legacy verification system and the new Meta Verification will coexist on the platform, but they operate differently. However, users with the free original verification badge will not have access to the benefits offered by the paid Meta Verification. If you possess the original verification badge, you have the option to apply for Meta Verification separately in order to access the additional benefits it provides.
How To Get Meta Verified?
To enroll in Meta Verified on Facebook or Instagram, you must meet the following eligibility criteria:
You must be 18 years of age or older.
Your account should represent an actual individual rather than a company or brand.
It is necessary to use your complete legal name as stated on your government-issued identification.
Your profile photo must accurately match the photo displayed on your government-issued ID.
Two-factor authentication must be enabled for enhanced account security.
Your account must be active, meaning you cannot apply for verification with a brand-new account.
By fulfilling these requirements, you can be eligible to apply for Meta Verified status on Facebook or Instagram, indicating the authenticity of your personal account.
Why Opt For Meta Verification?
Meta Verified offers a range of benefits to its subscribers, including:
Verification Badge: Similar to the verification badge provided to notable accounts, Meta Verified status signals that your account is authentic and represents the real you.
Impersonation Protection: This feature is particularly valuable for creators. Meta actively monitors accounts to identify and address any impersonators who may create fake accounts using your images or videos.
Access to Support Agents: Meta Verified subscribers gain access to live chat support from human agents. This provides assistance for common account-related issues, ensuring a more personalized and efficient support experience.
Stickers and Stars: Meta Verified users enjoy exclusive stickers for Facebook and Instagram Stories, as well as Facebook Reels. Additionally, subscribers receive 100 Facebook Stars each month, which can be used to support and reward creators.
Increased Visibility: Subscribers can expect enhanced visibility and prominence in various aspects, such as comments, search results, recommendations, and suggested accounts. While the specific mechanisms behind this increased reach are not explicitly outlined, it aims to provide users with greater exposure on the platforms.
These features and benefits are designed to enhance the experience of Meta Verified subscribers, providing additional security, support, and opportunities for engagement and recognition on Facebook and Instagram.
What Are The Disadvantages Of Meta Verification?
There are a few drawbacks to consider when it comes to Meta Verified:
Higher Cost: Meta Verified is priced higher compared to Twitter Blue. Subscribers are required to pay $12 or $15 per platform on a monthly basis, which might be a significant investment for some users.
Limited Availability: At present, Meta Verified is exclusively available to individuals. This means that businesses and brands are not eligible to take advantage of the program's benefits, potentially limiting its usefulness for certain users.
What Is The Price Of Meta Verification?
The current subscription cost for Meta Verified ranges from $11.99 to $14.99 per month, depending on factors such as the device used and the user's geographical location. It's essential to weigh these cost-related factors and availability restrictions when considering the value and feasibility of subscribing to Meta Verified.
Should You Invest In Twitter Blue And/Or Meta Verification?
From a business perspective, the key consideration is whether the additional expenditure on Twitter, Facebook, or Instagram will result in a return on investment (ROI). It is crucial to assess whether the revenue generated from these channels justifies the cost of verification. The question becomes whether the incremental revenue outweighs the expenses associated with verification.
When examining engagement, it becomes apparent that compelling content is paramount, regardless of verification status. Excellent content has the power to attract and retain an audience, irrespective of verification badges. Therefore, the promise of increased reach through verification might not necessarily translate into reality if the content fails to resonate with the target audience.
While some argue that verification enhances credibility, it's important to note that credibility can be established through various means, such as consistent branding and cohesive messaging. Verification is not the sole determinant of an account's credibility.
Ultimately, businesses should carefully evaluate the ROI and weigh the potential benefits against the cost of verification. Focusing on creating high-quality content and maintaining a cohesive brand identity can often be more impactful in building credibility and driving engagement on social media platforms.
Final Words
Carefully evaluating the value gained from social media channels is essential. If verification leads to improved brand awareness and sales, the cost may be justified. However, if verification doesn't deliver the desired outcomes, exploring alternative strategies is important. Focusing on tangible results and aligning investments with business goals is key.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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