The holiday season is always an exciting time for shoppers—full of gifts, celebrations, and last-minute deals.
But if you’re a digital marketer, it’s a whole other story.
While everyone else is soaking up the festive spirit, you're in crunch mode, trying to make sure your holiday ads cut through all the noise.
But we come with good news! You don’t need a major strategy overhaul to make a difference. There’s one small tweak you can use to give your ads a real boost.
Curious to know what that is? Let’s get right into it!
The Power of Holiday-Themed CTAs
You’ve probably already got your product shots ready, festive colours all over your ads, and maybe even some witty holiday puns in your copy.
But there’s one little area that can make all the difference in your CTR: the CTA.
Yes, CTAs are nothing new.
But what most marketers don’t realise is how customising them for the holiday season can drive significantly higher engagement.
Why stick with the standard “Shop Now” when you could say something like “Grab Your Holiday Faves” or “Unwrap Your Gifts From Us Today”?
With the right CTA, you can get people excited and leverage the holiday spirit without sounding like a generic sales pitch.
How Does This Work?
During the holiday season, people aren’t just shopping—they’re searching for the perfect gifts for their loved ones, and moments that add a little extra joy to their celebrations.
When your CTA reflects the holiday mood, it connects with the excitement people feel during this time of year. A seasonal CTA helps your ad feel more relevant and part of the festive experience.
Writing CTAs That Fit the Holiday Season
Creating a holiday-themed CTA doesn’t require a complete rework of your ad. It’s more about making the right word choices that reflect the festive spirit. Here are some simple ideas:
Seasonal Phrasing
Instead of the typical “Buy Now,” you could try something like “Find Your Holiday Favourites,” “Wrap Up Great Deals,” or “Seasonal Savings Inside.”
Phrases like these add a festive touch and feel more fun and fitting for this time of year.
Making Last-Minute Shopping Easier
The holidays are known for last-minute shopping, and if you're anything like me and wait until the very last minute to buy gifts, you know how stressful that can be.
Phrases like “Order Now for Next-Day Delivery” or “Get It by Tomorrow” give shoppers the urgency they need while providing a quick solution for those scrambling to finish their holiday shopping.
Highlighting Gifting
Since the holidays are all about giving, your CTA should reflect that. Phrases like “Surprise Someone Special” or “Perfect Gifts Are Waiting” bring out the holiday spirit and make your message feel more personal and festive.
Keep the Tone Light and Festive
Holiday ads should feel joyful and full of spirit. A lighthearted approach can make a real difference in how people react to your message.
Using “Santa’s Got Nothing on These Deals” or “Holiday Happiness Delivered” can create a positive, festive vibe without feeling too salesy.
Connect with Your Audience’s Holiday Mindset
The beauty of this approach is its flexibility. You can adapt your CTAs based on who you’re reaching out to. For example:
For busy shoppers: Try phrases like “Holiday Shopping Made Easy” or “Stress-Free Gifting Starts Here.”
For trend-focused consumers: Use “This Season’s Must-Haves” or “Holiday Favorites for You.”
For value-conscious shoppers: “Holiday Deals That Don’t Break the Bank” or “Celebrate Without the Splurge.”
The idea is to focus on what’s important to your audience during the holidays, whether that’s convenience, staying on trend, or sticking to a budget.
Applying It Across Your Campaigns
Once you've decided on a seasonal CTA, it’s important to keep your message consistent across platforms. Use it in your Facebook ads, email campaigns, Google Ads, and even on landing pages.
A unified message helps create a smoother shopping experience, and when consumers see it across multiple touchpoints, it strengthens the impact of your campaign.
Final Words
Wrapping up, you don’t need to completely overhaul your holiday ads.
Sometimes, it’s the tiniest tweaks—like changing your CTA to match the festive season—that can make a difference. When your CTA feels festive and timely, it makes your ads more appealing and relevant to your audience.
Give it a try this holiday season. It’s quick, easy, and can help your ads feel more in tune with what your audience is looking for during this time of year. You might be surprised at how much of a difference it makes!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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