Have you ever run a campaign that seemed to be doing okay, but you couldn’t quite figure out why conversions weren’t where they needed to be?
Let’s say you're promoting a new skincare product with Performance Max, and you notice that while your ads are getting plenty of impressions, sales are lagging.
You’ve even tried every optimisation you can think of—tweaking bids, adjusting targeting, even refreshing your creatives—but nothing is quite working. You find yourself wishing the platform could just tell you, "Hey, this is what you're doing wrong."
Well, today’s your lucky day!
Google recently announced that they’re rolling out some useful updates to Performance Max that make it easier for advertisers to see exactly how their ads are performing and where they can make improvements.
And yes, Google will actually tell you exactly what to do next to boost your campaign!
Instead of being left in the dark or juggling different reports, you'll now get a feedback on each element of your ad and more guidance on how to improve its effectiveness.
How Is This Helpful?
You can now break down your ad’s performance asset by asset, meaning you’ll get to see how each headline, image, or video is contributing. And if something's not pulling its weight, Google will give you specific suggestions on what to adjust.
Also, for those who may not have a lot of expertise, these updates make campaigns much easier to manage. Instead of needing to understand every detail of ad performance, Google provides suggestions to improve your ads step by step, making it more accessible for everyone to run successful campaigns.
What’s New?
Individual asset performance tracking: You can now see how each part of your ad performs on its own. For example, if your headline is underperforming while your image is killing it, Google will tell you exactly that—and even give you new ideas for improving the weak spots.
All-in-one performance report: No more flipping between tabs or hunting through different reports. All the important details, from what’s driving conversions to what needs improvement, are now in one place. For marketers, this means less confusion and more time to focus on your ads and seeing stronger overall performance.
Target pacing: Trying to hit specific goals like CPA or ROAS? Google’s new target pacing tool helps you see if you’re exactly where you need to be or falling behind. If things are off, it’ll help you figure out what’s causing it—whether it’s budget issues or something shifting in the market. With this call out, you can adjust quickly instead of scrambling at the last minute.
Impression share insights: A new feature that lets you see how often your ads are showing up in search results compared to your competitors. So, if your ads aren’t appearing as often as you'd like, you’ll know where you stand and what to do about it, like increasing your bid or adjusting your budget to stay competitive.
Let’s say you’re running a big seasonal campaign to promote a new skincare line, and things aren't going as planned. Despite solid initial engagement, conversions are lagging behind your expectations. With the new updates from Google, you can truly understand what's really happening.
For instance, the asset-level reporting might reveal that your product images are performing well, driving lots of impressions, but your primary headline—"Hydrate Your Skin This Winter"—is failing to convert clicks into sales. Maybe the language feels too generic to stand out in a competitive market.
Google’s suggestions may recommend changing the headline to something more direct, like "Say Goodbye to Dry Winter Skin with Our Hydrating Formula." A small shift like this could make a big difference with potential customers.
On top of that, the new target tracking tool could show you that your campaign's pacing is falling short of your CPA goals. When you dig further, you realize that your budget isn’t competitive enough in the crowded holiday ad space. Google’s report suggests adjusting your bid strategy to get more visibility during peak shopping hours, which could lead to better placement and higher conversion rates.
Final Words
There’s no doubt that Google's latest updates provide clear feedback, allowing you to zero in on the specific areas that need attention, such as your creative approach or budget allocation, so you can refine your strategy and see stronger outcomes from your campaign.
Good news is that you can now focus more on strategy and less on troubleshooting!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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