So far, as we’ve broken down the trends predicted in 2025, we’ve discussed technological shifts, developments in content, even laws and regulations that affect how we do our jobs. But what about the consumer? More specifically, the future consumer (and technically the consumer of today)—Gen Alpha.
While it may feel strange to view this young demographic as a potential customer, they are already forming opinions about brands, and ultimately, they will play a significant role in deciding where business goes in the future.
Who is Gen Alpha?
Generation Alpha refers to those born between 2010 and 2025, with the older half already reaching their mid-teens. But don't let their age mislead you. Gen Alpha is considered the most tech-savvy generation to date. Having been born into a world where technology is a given, they don’t remember a time before smartphones, social media, or digital content.
They engage with technology in a way that’s far more seamless and intuitive than previous generations, meaning brands must be aware of how they’re shaping up to meet the expectations of these future buyers.
Stat: 58% of Gen Alpha have a smartphone by age 10 (Source).
Understanding Gen Alpha
As we mentioned, Gen Alpha doesn't engage with technology the same way previous generations have. They're not interested in perfectly curated, overly polished images or the hyper-controlled narratives of traditional advertising. Instead, they gravitate toward humor, authenticity, and content that feels real. (Remember: Technology isn’t an escape for them, it’s simply a part of life.) This explains the rise of platforms like TikTok and YouTube, where “realness” is highly valued, and where influencers and brands alike must be relatable, approachable, and often more self-aware. Authenticity, not perfection, is the new currency for this generation.
But that’s not all. Gen Alpha is growing up in a hyper-connected world with an increased focus on environmental issues, social justice, and mental health. Their worldviews are shaped by immediate access to global events and the experiences of others, making them not only tech-literate but also socially and culturally aware.
Stat: Kids start relating to and even preferring brands to others as early as age three (Source).
Brands looking to connect with Gen Alpha will need to communicate their values in a way that resonates with this young audience. Even if it feels early, they are already taking note of brands they feel a closer connection to.
How Do You Reach Gen Alpha?
Reaching Gen Alpha involves more than just using the latest digital tools or hopping on trending platforms. It’s about understanding their need for transparency, relatability, and meaningful content. Simply put, to capture Gen Alpha’s attention, brands must meet them where they are, with content that reflects who they are—both online and offline. Whether it’s through interactive content, influencer collaborations that feel organic, or messaging that aligns with their social values, the key is connection.
Social Media: Video Platforms
Video platforms like YouTube have become a central part of Gen Alpha’s media consumption. With their natural affinity for multimedia, they’re more likely to gravitate toward dynamic, video-based content over static posts. Short-form videos, unpolished and raw content, and interactive experiences all speak to their preferences for engagement.
Stat: The average U.S. child spends 64 minutes a day on online video apps (Source).
Stat: 51% of kids first hear about brands through YouTube (Source).
This makes YouTube an incredibly powerful channel for brands hoping to introduce themselves to this new consumer base. Videos that blend entertainment with education, humor, and brand messaging can go a long way in building trust with this audience.
Influencers: Trust and Relatability
Influencers are here to stay, especially when it comes to Gen Alpha. In fact, 49% of kids say they trust influencers as much as family and friends when it comes to recommendations (Source). Gen Alpha is also more likely to search for reviews, feedback, and information through social platforms rather than traditional search engines. They rely on influencer endorsements to validate their purchasing decisions, making influencer partnerships a critical strategy for brands looking to gain traction with this demographic.
In this world of “peer validation,” authenticity is paramount. Influencers who feel like friends rather than distant celebrities hold the most sway with this generation.
A Balanced Approach
While Gen Alpha is undoubtedly a digital-native generation, it’s important not to overestimate how much they prioritize online experiences over in-person interactions. There is a growing interest in embracing real-life experiences, especially when it comes to shopping.
Stat: 78% of Gen Alpha prefer shopping in-person (Source).
While digital platforms remain essential, physical touch-points—whether thats through retail, pop-up experiences, or face-to-face interactions—are increasingly important to connect with them on a deeper level.
Shaping Their Future: Values Matter
Finally, one more thing to keep in mind: Gen Alpha is highly attuned to a brand’s values. Sustainability, social responsibility, and a genuine commitment to positive change are all qualities that will resonate deeply with this generation. Brands that stand for more than just profit will likely capture their attention—and loyalty—well into the future.
Final Thoughts
Gen Alpha is not just the consumer of tomorrow—they are already shaping the way brands communicate, interact, and build trust today. Understanding this generation's values, preferences, and unique relationship with technology will be essential for brands looking to thrive in the years ahead. The brands that succeed will be those that meet them where they are—authentically, responsibly, and with content that resonates.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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