Black Friday and Cyber Monday Are Almost Here—But Before You Panic....
Yes, BFCM is right around the corner, and if you’re like most marketers, you’re probably feeling the crunch. But here’s the good news: even if you’re running a little behind, there’s still time to pull off a successful sale. You don’t have to panic YET.
If you’re feeling behind, don’t worry—there’s still time to make some adjustments and get your sale in top shape. From quick fixes to last-minute strategies, you’ve got plenty of options.
Here are a few things you can do right now to make sure you’re ready for the big shopping weekend!
Tweak Your Offer (Last-Minute Fixes)
If you haven’t locked down your BFCM offer yet, it’s not the end of the world.
Take a look at your inventory or recent sales data—what products are flying off the shelves, and what’s been a little slower?
The idea is to focus on best-selling items, and here's why: they’re already a hit with your customers.
During BFCM, shoppers are hunting for deals on products they know are popular, so putting your best-sellers front and center can drive more sales. People will buy what they love, especially when it’s discounted.
For those slower-moving items, try bundling them with best-sellers to help with sales, or create exclusive discounts on high-margin products to boost profits.
Last-minute flash sales or tiered discounts (e.g., "Buy more, save more") are also great ways to grab attention without completely overhauling your plan.
Just remember, clarity is key. Keep your offer simple and easy to understand so shoppers don’t have to think twice about clicking that “buy now” button.
Update Your Creative Assets (Give Them a Quick Refresh)
Already have your ads live? Perfect!
But there’s always room to make them even better, especially during BFCM when competition is fierce.
Take a quick look at your current ads—are they really hitting the mark? Are the CTRs high? BFCM shoppers are flooded with deals, so you need eye-catching visuals and short, to-the-point copy that makes them stop and look at your ads.
Now’s also the time to take stock of what’s working and what’s not.
If certain ads aren’t pulling their weight, swap them out for newer options or try something else, like carousel ads or videos.
You don’t have to reinvent the wheel—just a few small adjustments can help you stand out in a sea of BFCM deals.
Boost Your Email Campaigns
Email marketing is a powerful tool for BFCM, and there’s still time to whip up a few well-timed campaigns. Segment your list to send personalised messages to different types of customers.
Maybe your loyal customers could get early access or a special discount, while new subscribers could be nudged with a first-time buyer deal.
PRO TIP: Set up abandoned cart emails to bring back any customers who almost purchased but didn’t quite finish the checkout. The buying frenzy during BFCM means people are more impulsive than usual—give them an extra reminder to complete their purchase.
Use Social Proof To Your Advantage
People trust what other people are buying, especially during BFCM when everyone is hunting for the best deals. If you’ve got glowing reviews, user-generated content, or testimonials, now’s the time to showcase them. Feature this social proof in your ads, product pages, and email campaigns.
Also, if your offer is selling like crazy, use that momentum! Highlight messages like “X items sold today” or “Limited stock available” to create a sense of urgency.
Retarget Like There’s No Tomorrow
BFCM shoppers love to browse, compare, and then... disappear. It happens all the time. But that’s where retargeting becomes your best friend.
Set up dynamic retargeting ads to re-engage those window shoppers with personalized product suggestions based on what they’ve already checked out.
You can also target people who’ve interacted with your content recently. Maybe they clicked on an ad or visited your site a few times—let them know your sale is live right now.
With the BFCM rush in full swing, they’re more likely to take the plunge and buy this time around.
Optimise for Mobile (Seriously, It Matters!)
When it comes to BFCM, so many shoppers are browsing and buying from their phones.
Have you ever scrolled through Meta, spotted the perfect pair of shoes, clicked the ad, and then... nothing? The site just wouldn’t load. So, what did you do? You probably closed it and kept scrolling, right? That brand just lost a customer. Don’t let that happen to you during BFCM.
If your website or checkout process isn’t smooth on mobile, you could be losing customers right when they’re ready to complete their purchase.
Take a few minutes to check your site—how fast does it load? Is it easy to navigate? Can someone quickly complete their purchase on a phone without any hassle? If not, it’s time to fix that, fast.
People won’t wait around for a slow or frustrating experience. Make sure everything runs smoothly on mobile so your shoppers can check out without a hitch—especially when they’re on the hunt for those big deals.
Prepare for the Post-BFCM Surge
People usually stop their marketing efforts after BFCM, but don’t make that mistake!
BFCM isn’t just about scoring big sales over the weekend—it’s about building long-term relationships with the customers you’ve won over.
So, what’s your plan for keeping those new buyers engaged after the dust settles?
A lot of new customers come through your doors during BFCM—don’t let them slip away. Think of it as the beginning of something bigger.
Set up a post-BFCM email flow to keep them engaged. Offer them an exclusive discount for their next purchase, send a thoughtful thank-you note, or share more about your brand’s story to build a deeper connection.
The goal is to make sure they come back to shop with you even after the BFCM craze is behind us.
Final Words
You may be feeling the pressure with BFCM so close, but there’s still time to make those last-minute adjustments that could really pay off.
Focus on what’s working—whether it’s showcasing your best-sellers, improving your mobile experience, or giving your ads a little refresh. And don’t stop once the weekend ends. Keep nurturing those new customers so they come back long after the sale is over.
Take it one step at a time, optimise accordingly, and you’ll be set up for a successful BFCM!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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