When we think about the Meta Ad Library, we usually just skim through to check out images or see what ads are running. But there’s a lot more you can learn from it than just the visuals. It’s packed with useful information that can help you get a better sense of how your competitors are approaching their ad strategies.
In this post, we’ll break down six things you can discover from the Meta Ad Library that can take your own ads to the next level. From how competitors are positioning themselves to where they’re sending traffic or who they’re collaborating with, there’s a lot you can learn to improve your approach.
Let’s take a closer look!
How Your Competitors Present Their Offers
The Ad Library allows you to see how competitors promote their offers and position their products or services. This can give you a clearer idea of how they're driving sales, which can influence your own approach.
For example, are they promoting buy-one-get-one offers? This could give you ideas for creating your own deals that encourage higher sales volumes. Are they pushing early access to new products? It might be worth considering if creating exclusivity is effective in your industry.
Or, if they’re showcasing user-generated content or customer testimonials, it could suggest they're building social proof—something you might want to integrate into your own campaigns to boost credibility.
Which Platforms Your Competitors Are Using
Are businesses in your industry primarily advertising on Facebook? Or are they more focused on Instagram? Maybe they’re using Messenger or the Audience Network.
The Ad Library shows where each ad is running, allowing you to see which platforms your competitors are prioritising. If most of them are investing heavily in Instagram, you may want to try out Instagram-specific ads for your business as this could mean most of your potential customers are there.
What Calls to Action Your Competitors Are Using
The Meta Ad Library lets you see the entire ad, including the call to action (CTA), which can give you ideas on how to switch things up. Maybe your competitors are using action-oriented CTAs like "Shop the Sale" or "Get Yours Today" while you’ve been sticking to the usual "Learn More." This could inspire you to test more direct or urgent phrases.
For example, if you notice a competitor using "Claim Your Offer," it might be worth trying something similar to encourage faster conversions. Or, if they’re highlighting CTAs like "Explore Our Collection," it could prompt you to think about ways to push customers further into browsing.
Where Your Competitors Are Sending Traffic
Competitors don’t always make it easy to find their landing pages, especially if they’re hidden from the main website. But with the Ad Library, you can click through and explore their landing pages directly.
For instance, you might see that a competitor is sending people to a dedicated product page rather than a homepage. This can give you ideas to refine your own funnel by creating specific landing pages for different campaigns or promotions.
What Kinds of Creatives Your Competitors Are Using
The Ad Library shows whether your competitors are using videos, static images, or more interactive formats like carousel ads. If they’re leaning heavily on short-form videos or reels, maybe it’s time to experiment with those formats in your own ads.
For example, if a competitor’s video ad is generating a lot of engagement, it might inspire you to create something similar—whether it’s a behind-the-scenes look at your product or a quick tutorial.
Whether Your Competitors Are Partnering With Others
The Meta Ad Library makes it easy to spot if your competitors are collaborating with influencers, other brands, or organisations by listing their partners right at the top of the ad. This information can be incredibly useful for understanding what kinds of partnerships are gaining traction in your industry and potentially discovering new opportunities for your business.
For example, if you notice that a competitor is partnering with a local gym or fitness influencer, it might suggest that they’re targeting a health-conscious audience. You could then consider a similar partnership, such as collaborating with a wellness brand or a local yoga instructor to reach that same demographic.
Another thing to watch for is the size and type of partners. Are they working with micro-influencers or well-known personalities? For example, if your competitor is using micro-influencers, it might be because these influencers offer a more engaged, loyal following at a lower cost, something worth exploring if your budget is tight.
Final Words
Next time you’re in the Ad Library, take a moment to dig a little deeper. You might just find the inspiration you need to upgrade your strategy and shine in a crowded market. Keep an eye on those trends, test new ideas, and don’t be afraid to experiment. The more you know, the better your ads will be!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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