If you're serious about making your online content stand out this year, you've come to the right place.
Creating great content requires more than just writing skills; having the right tools at your disposal is essential, and we're here to help you with that.
As we're now in 2024, there are a bunch of useful tools out there that can really help you create and improve your content. So, there's really no excuse to be slacking off in this department anymore.
So, whether you're looking to write better articles, collaborate more seamlessly, or even track how well your content is doing, these tools are exactly what you need.
Let's check out the top 4 must-have tools that are rocking the world of content marketing right now.
Google Analytics
I mean, of course, this had to be at the top of our list. Can you even consider yourself a digital marketer if you’re not familiar with Google Analytics?
Google Analytics is a free tool that helps you understand your website’s traffic and user behavior.
It's particularly great for figuring out if your content is engaging people and leading to actions like signing up or buying something.
You can see all this in the "Pages and Screens Report." It tells you how long people spend on each page and how many of them take action, like making a purchase.
For instance, if you notice that certain pages are not meeting expected conversion rates, you could try exploring techniques like refining your call-to-action (CTA) placement or testing different messaging to see what works better with your audience.
It doesn’t end there, Google Analytics also offers the following benefits:
It helps you understand who visits your site—like their age, gender, and what they're interested in.
It shows where your visitors come from—like Google searches, social media, or if they type your website directly into their browser.
You can see what people are doing on your site right now, like which pages they're looking at.
It works well with other Google tools, such as Search Console, to give you a fuller picture of your website's performance.
Grammarly
Trusted by 30 million people, Grammarly helps content marketers make sure their writing is refined and mistake-free.
It checks for grammar, spelling, and punctuation errors in your content, but it does more than just correct typos. Grammarly also gives you suggestions to improve how you express yourself, making your writing clearer and more concise.
Here are some other things Grammarly can do:
It works with Google Docs, Microsoft Word, and even your web browser (through a Chrome extension), so you can write confidently wherever you are online.
It can check if any parts of your writing resemble content that's already published online, helping you ensure your work is original.
Grammarly explains why it suggests changes, which helps you understand and avoid making the same mistakes in the future.
It has a tool to find synonyms, which can make your writing more varied and easier to read.
Grammarly uses AI to help you write more efficiently, speeding up your writing process.
Overall, Grammarly is great for improving the quality and impact of your written content.
Hemingway Editor
People often believe copywriting is about making your writing sound complex or smart, but it's actually the opposite. The simpler and easier your article is to read, the more people will want to read it, and that's exactly what Hemingway Editor helps you achieve.
It helps you enhance how clear and engaging your writing is.
When you paste your text into the editor, it highlights complex sentences, passive voice overuse, excessive adverbs, and other things that can make your writing hard to read or understand.
It gives suggestions to simplify your language and tighten your writing, making your message more direct and interesting.
The tool also gives you a readability score so you can adjust your writing to match your audience's reading level.
Here are some things Hemingway Editor can do:
It works both online (in your web browser) and offline (as a desktop app), so you can use it wherever you need.
It connects with Medium and WordPress, allowing you to publish directly from the editor.
It has separate modes for writing and editing, helping you stay focused on one task at a time.
Google Docs
Google Docs helps you create documents like briefs and articles, and edit them all in one place.
I personally swear by it and use it every day! It's popular among content marketing teams as it allows seamless collaboration. You can share your work with team members and they can give feedback directly in the document. They can even suggest edits that you can accept or reject.
Here are some useful features of Google Docs:
It keeps a detailed record of changes to your document so you can see previous versions and go back to them if you need to.
You can add extra features to Google Docs to make it work even better for you.
It shows an outline of your document on the left side, which makes it easier to find different parts of your work.
Google Docs has a voice typing feature that listens to what you say and turns it into written text, which can save you time typing.
Final Words
So, there you have it—some of the best tools to help you boost your content marketing efforts in 2024.
With these tools on hand, you're set to create content that really connects with your audience and meets your marketing goals. Take advantage of them, explore what they can do, and make your mark in the world of content marketing!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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