THEIR STORY
Evereden is a family-first skincare brand dedicated to creating safe, non-toxic products for moms, babies, kids, and teens. With dermatologist-developed, plant-based formulations, the brand prioritizes clean beauty without compromising on effectiveness. Evereden's mission is to provide families with safe, transparent, and high-quality skincare solutions.
80%
Lift in Revenue
49%
Stronger ROAS
26%
Reduction in CAC
THEIR GOALS
Maximize revenue YoY while improving MER and AOV:CAC, through enhanced paid performance and scaled spend across digital channels.
THEIR SUCCESS
Through rigorous creative testing on Meta, leaning into UGC videos and focusing on higher AOV bundles, we were able to double Meta revenue with only a 15% increase in spend YoY, resulting in a 73% stronger ROAS. As UGC performed well on Meta, we expanded to TikTok, where Shop campaigns contributed to 80% revenue growth across paid networks.
On search, we optimized Google campaigns, scaling spend by 20% and improving CPCs by 33% YoY. The strategic segmentation and hands-on management of PMax and Search campaigns led to a 73% increase in Google revenue, with a 45% improvement in ROAS.
Overall, we scaled Evereden's digital marketing spend by 20% across seven figures, leading to an 80% increase in total revenue. We also improved their MER by 48% YoY and increased AOV:CAC by 56%, significantly improving both customer acquisition costs and new customer AOV.
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