Woodlark Hotel
Woodlark Hotel weaves together Portland's past and present by transforming two historic buildings—the Woodlark and Cornelius—into a modern, luxurious retreat. Born from the vision to preserve the city’s architectural heritage, the hotel offers a sophisticated, art-filled experience for travelers in the heart of downtown Portland.
120%
increase in social ad revenue
123%
increase in reservations
105%
stronger website CVR
The Challenge
The Woodlark Hotel, a luxury destination in Portland, needed to increase reservations while working within a fixed advertising budget. The challenge was to find new efficiencies on both paid social and search channels to drive more bookings without increasing their overall spend.
What We DiD
We focused on a deep optimization of their Meta and Google performance, including the use of Single Keyword Ad Groups (SKAGs) on Google for maximum control. This was paired with a site redesign and CRO optimizations informed by user insights from Microsoft Clarity to improve the booking experience.
Platforms Managed
The Results
Our efficiency-focused strategy delivered more bookings for the same budget, resulting in a 120% increase in social ad revenue and a 123% increase in total reservations. The on-site improvements also led to a 105% stronger website conversion rate.
120%
increase in social ad revenue
123%
increase in reservations
105%
stronger website CVR
