TheStreet
TheStreet.com is a leading financial news and financial literacy website founded by Jim Cramer. The company provides both free market analysis and premium subscription services, such as Action Alerts Plus, offering investment advice and portfolio guidance from seasoned market experts.
132%
landing page conversion rate
32%
total subscription growth
The Challenge
TheStreet.com, a major financial news website, had an aggressive goal to grow its subscription base by 15%. The challenge was to achieve this growth through a combination of expert media management and conversion rate optimization on their landing pages.
What We DiD
We developed a new media mix strategy to diversify their traffic sources and reach new potential subscribers. This was paired with data-driven landing page recommendations designed to significantly improve the conversion rate from visitor to paid subscriber.
Platforms Managed
The Results
Our dual-pronged strategy exceeded the initial goals, driving a 32% growth in total subscriptions. A key driver of this success was the dramatic improvement in conversion efficiency, highlighted by a 132% increase in the landing page conversion rate.
132%
landing page conversion rate
32%
total subscription growth
