Tender & True
Tender & True is a pet food brand that believes pets deserve the same quality food as their humans, committed to using humanely raised and sustainably sourced ingredients. Their mission is to provide premium, responsibly sourced food that is free from artificial additives and full of the nutrition that pets love and owners trust.
4X
Increase in conversion volume
The Challenge
For Tender & True, a premium, responsibly sourced pet food brand, the objective was clear: scale and grow their Google conversion volume while staying below their target cost-per-acquisition (CPA). This required a more sophisticated approach to their Google Ads account.
What We DiD
We executed a complete overhaul and restructure of their Google account to improve efficiency and scalability. We launched new campaigns targeting untapped audiences and focused on optimizing their presence to capture high-intent customers actively searching for premium pet food.
Platforms Managed
The Results
The strategic restructure and expansion on Google delivered significant results, driving a 4x increase in conversion volume. This growth was achieved while staying below their target CPA, proving the effectiveness of our optimization strategy.
4X
Increase in conversion volume
