Splendid Spoon
Splendid Spoon is a vegan, gluten-free, and plant-based food company that delivers ready-to-eat meals nationwide. Specializing in smoothies, soups, and grain bowls, their plan is designed to help people create easy and healthy habits, especially for busy lunches and breakfasts, by supplementing with their own healthy dinners and snacks.
+3.7X
return on ad spend
The Challenge
For Splendid Spoon, a plant-based meal delivery service, the challenge was to execute a full-funnel strategy that could increase brand awareness and boost online subscriptions, all while driving down the cost-per-acquisition (CPA) across their paid channels.
What We DiD
We developed and launched a content-based campaign strategy across both paid search and paid social. This approach focused on educating potential customers about the benefits of plant-based eating and the convenience of Splendid Spoon, warming up cold audiences and efficiently converting them into subscribers.
Platforms Managed
The Results
Our content-led strategy delivered a significant improvement in media efficiency and overall return. The result was a 3.7x return on ad spend (ROAS) compared to the previous year, proving the effectiveness of an educational, value-driven approach to customer acquisition.
+3.7X
return on ad spend
