SharePlay
SharePlay is a platform designed to foster a safe and collaborative virtual community for gamers—one stream, one game, one person at a time. The platform lets you share iconic moments in your favorite titles, engage your audience like never before, and be discovered by a community that values positive and interactive gaming experiences.
-74%
Cost Per Lead vs goal
1600%
in new user flow
The Challenge
For SharePlay, a new social platform for the gaming community, the initial challenge was to execute a successful paid digital launch focused on efficient lead generation. The primary goal was to acquire a high volume of new user sign-ups at a cost per lead well below their target threshold.
What We DiD
We launched a targeted campaign across Facebook and Twitter, platforms with high concentrations of their ideal users. The launch phase involved rapid testing of creative, audience segments, and messaging to quickly learn what resonated and double down on the most efficient tactics for driving sign-ups.
Platforms Managed
The Results
The initial launch was a resounding success, generating 415 sign-ups at a mere $6 cost per lead (CPL). This represented a 74% lower CPL than the initial goal, while simultaneously driving a massive 1600% increase in new user flow onto the platform.
-74%
Cost Per Lead vs goal
1600%
in new user flow
