Procter & Gamble - Kindra
Kindra is a female-founded company, backed by P&G Ventures, on a mission to help women prepare for and manage menopause. They offer an array of estrogen-free, plant-powered products and community support to help women navigate perimenopause, menopause, and postmenopause with confidence and grace.
-89%
improvement in CPC
25%
new user growth
-72%
CPL
The Challenge
Kindra, a P&G-backed brand for menopause wellness, needed to build out its awareness and consideration funnels by diversifying its media mix. The goal was to efficiently acquire new users and generate qualified leads (quiz completions) on new platforms beyond their existing channels.
What We DiD
We identified Pinterest as a key opportunity for expansion and launched a new consideration-focused campaign on the platform. The strategy leveraged a custom landing page and trend-led messaging designed to resonate with the platform's user base and guide them toward Kindra's educational quiz.
Platforms Managed
The Results
The strategic expansion onto Pinterest was a clear success, driving a 25% growth in new users for the brand. The campaign was exceptionally efficient, delivering an 89% improvement in cost-per-click (CPC) and generating quiz completions (leads) 72% more efficiently than other channels.
-89%
improvement in CPC
25%
new user growth
-72%
CPL
