Made By Nacho
Made by Nacho offers premium, chef-inspired cat food developed by Bobby Flay and his cat, Nacho, to provide cats with the balanced, delicious nutrition they deserve. This delicious dry blend features probiotics and prebiotics for healthy digestion, ensuring every meal is packed with flavor and foundational health benefits.
+198X
scaled revenue from launch
The Challenge
Backed by a compelling brand story and a celebrity founder, Made By Nacho required a powerful go-to-market strategy to launch its premium cat food into the competitive U.S. direct-to-consumer market. The objective was clear: achieve immediate, profitable scale from day one.
What We DiD
We provided a comprehensive, full-funnel launch strategy, covering everything from initial financial projections and multi-channel media planning to creative development and website optimization. Our team built their entire advertising infrastructure from the ground up and executed a flawless, high-impact media buy to capture the launch momentum.
Platforms Managed
The Results
The launch was an unprecedented success, resulting in an extraordinary 198x scaling of revenue from its inception. This explosive growth instantly established Made By Nacho as a formidable new player in the premium pet food category, far exceeding initial projections and demonstrating immense market appetite.
+198X
scaled revenue from launch
