LEMONKIND
LEMONKIND is a woman-owned business founded with a mission to deliver 100% natural, superfood-functional juices and beverages that are both delicious and healthy. Driven to utilize the earth’s most beneficial ingredients, their products are crafted to help consumers achieve their wellness goals, from cleansing and detox to daily nutritional support.
+8.7X
increase in non-brand purchase volume
-70%
drop in non-brand CPA
The Challenge
For LEMONKIND, a woman-owned natural beverage company, the challenge was to boost non-brand purchases. They needed a strategy to attract and convert new customers who weren't explicitly searching for their brand, all while dramatically reducing the cost of acquiring them.
What We DiD
We developed a unique content-led advertising strategy. Instead of driving cold traffic directly to a product page, we directed non-branded ad traffic to a long-form article that educated users on the benefits of the product's ingredients, building trust and authority before asking for the sale.
Platforms Managed
The Results
This content-first approach was remarkably effective, resulting in an 8.7x increase in non-brand purchase volume. This surge in new customers was acquired with incredible efficiency, evidenced by a 70% drop in the non-brand CPA.
+8.7X
increase in non-brand purchase volume
-70%
drop in non-brand CPA
