Lemlist
Lemlist is a sales automation platform that helps businesses personalize and automate cold email outreach and follow-ups at scale. It offers features like custom image and video personalization, automated sequences, and CRM integration to help sales teams start more conversations and build meaningful business relationships.
270%
lead growth
123%
increase in reservations
-59%
CPA
The Challenge
For Lemlist, a rapidly scaling B2B SaaS platform, the primary challenge was to reduce customer acquisition costs without sacrificing growth velocity. They needed to significantly increase lead volume and trial reservations while simultaneously driving down the cost-per-acquisition across multiple paid networks.
What We DiD
Our approach centered on aggressive, data-driven testing. On Meta, we iterated rapidly on copy, creative, and landing pages to find winning combinations. On Google, we leveraged hyper-granular Single Keyword Ad Groups (SKAGs) to bid efficiently on the most profitable demographics and keywords, ensuring maximum return on ad spend.
Platforms Managed
The Results
This disciplined optimization strategy delivered dramatic results, driving 270% growth in leads and a 123% increase in trial reservations. Most critically, we achieved this scale while making the acquisition engine far more profitable, realizing a customer subscription CPA that was 59% stronger than projected.
270%
lead growth
123%
increase in reservations
-59%
CPA
