INNBEAUTY
INNBEAUTY PROJECT was created to provide clean, effective, and accessible skincare that is also affordable. Founded by two industry pros, the brand is known for its fun, innovative, and clinically-proven formulas that deliver real results without breaking the bank.
573%
growth in paid purchase volume
55%
lift in total business CVR
7.67
paid revenue growth
The Challenge
INNBEAUTY, a clean and affordable skincare brand, was focused on aggressive revenue growth. The strategic challenge was to shift their advertising focus toward higher-priced items to boost average order value (AOV) while simultaneously improving the overall conversion rate of the business.
What We DiD
We strategically re-centered their paid media efforts to feature and promote higher-cost products. This product-focused approach was supported by continuous optimization across paid channels, creating a halo effect that lifted the conversion efficiency of the entire e-commerce business.
Platforms Managed
The Results
Our strategy successfully transformed their revenue trajectory, driving an incredible 573% growth in paid purchase volume and a 767% increase in paid revenue. This was coupled with a 55% lift in the total business conversion rate, demonstrating a powerful improvement in overall site performance.
573%
growth in paid purchase volume
55%
lift in total business CVR
7.67
paid revenue growth
