Getaway
Getaway was created to give people time, space, and a place to disconnect from the wired world through its rentable, tiny cabins secluded in nature. Offering minimalist escapes within a two-hour drive of major cities, they provide an opportunity for guests to recharge, build meaningful connections, and reconnect with the natural world.
239%
increase in bookings
-68%
drop in Paid Social CPA
The Challenge
Getaway, a brand built on disconnecting from the digital world, needed to scale its bookings and launch new markets using the very digital channels it encourages guests to escape. The core challenge was to drive down a high cost-per-acquisition (CPA) while rapidly expanding its national footprint.
What We DiD
We developed a content-first strategy, creating long-form articles to educate potential guests on the Getaway experience, which we then promoted with a sophisticated media mix. This top-of-funnel approach was paired with aggressive conversion rate optimizations on-site to ensure the traffic we generated was efficiently converted into bookings.
Platforms Managed
The Results
The strategy was a massive success, fueling a 239% increase in bookings across the business. Crucially, we achieved this explosive growth with incredible efficiency, driving a 68% drop in the paid social CPA and successfully launching over 13 new markets at a significantly lower acquisition cost.
239%
increase in bookings
-68%
drop in Paid Social CPA
