Evereden
Evereden is a family-first skincare brand dedicated to creating safe, non-toxic products for moms, babies, kids, and teens. With dermatologist-developed, plant-based formulations, the brand prioritizes clean beauty without compromising on effectiveness, setting a new standard for multi-generational skincare.
80%
lift in revenue
49%
stronger ROAS
-26%
reduction in CAC
The Challenge
Evereden, a family-first skincare brand, had an ambitious goal: maximize revenue and scale spend while simultaneously improving overall marketing efficiency (MER) and the AOV:CAC ratio. This required a strategy that could drive top-line growth without sacrificing bottom-line profitability.
What We DiD
Our strategy involved rigorous, high-tempo creative testing on Meta to find scalable winners, a strategic expansion to TikTok to tap into new audiences, and a full optimization of their Google campaigns, including Performance Max and Search. This multi-pronged approach ensured growth across the entire paid media ecosystem.
Platforms Managed
The Results
This holistic strategy delivered powerful, full-funnel results, driving an 80% lift in revenue. This growth was highly profitable, marked by a 49% stronger ROAS and a 26% reduction in customer acquisition cost (CAC).
80%
lift in revenue
49%
stronger ROAS
-26%
reduction in CAC
