Amazon & Twitch
Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, and is a subsidiary of Amazon. In addition, it offers music broadcasts, creative content, and "in real life" streams, creating a hub for creators and communities to interact in real-time.
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460%
improvement in CTR
40%
improvement in engagement rate
-40%
in cost per follower
The Challenge
For global giants Amazon & Twitch, the challenge was to execute high-impact brand awareness and engagement campaigns on Twitter for major partners like Fight Night and Sea of Thieves. The goal was to maximize visibility, user engagement, and follower growth efficiently.
What We DiD
We provided deep strategic guidance, including creative recommendations tailored to each gaming initiative and an in-depth audience analysis to target the most relevant communities. Our execution involved systematic testing of campaign settings and objectives—like Reach, Traffic, and Video Views—to maximize performance against each goal.
Platforms Managed
The Results
Our expert management led to outstanding improvements in campaign performance, including a 460% improvement in click-through rate (CTR) and a 40% improvement in engagement rate. We also grew their audience efficiently, achieving a 40% reduction in the cost per follower.
460%
improvement in CTR
40%
improvement in engagement rate
-40%
in cost per follower
