Blume
Blume is redefining skincare for sensitive and acne-prone skin by creating gentle, effective products that work without harshness or irritation. Founded by two sisters frustrated by the market, they turned to natural, anti-inflammatory ingredients to create a line of products that are good for your skin and the environment.
23%
improvement in ACOS
20%
more efficient TB CPA
+15%
stronger Meta ROAS
The Challenge
Blume, a skincare brand for sensitive and acne-prone skin, had a precise efficiency goal: achieve an Amazon Cost of Sale (ACOS) of 25%. This required a highly disciplined approach to paid advertising to improve their return on investment.
What We DiD
We began with a complete account restructure to establish a more efficient foundation. From there, we executed a rigorous testing plan for new audiences, creatives, and promotional messaging on Meta, systematically identifying the most profitable tactics to scale.
Platforms Managed
The Results
Our disciplined approach successfully met and exceeded their primary goal, delivering a 23% improvement in ACOS. This efficiency gain had a positive impact across the business, contributing to a 20% more efficient total business CPA and a 15% stronger Meta ROAS.
23%
improvement in ACOS
20%
more efficient TB CPA
+15%
stronger Meta ROAS
