The Better Brand
The Better Brand is helping create a world in which we have the freedom to experience pleasure and feel good about it, by transforming the most carb-heavy foods into the least. Their hero product, The Better Bagel, turns a carb-heavy staple into a protein-packed powerhouse, using modified enzyme technology to change the molecular structure of carbs.
253%
growth in subscriber pool
63%
e-commerce revenue
+480
lift in daily subscribers
The Challenge
The Better Brand, a revolutionary food-tech company, was poised for massive growth but needed a strategy to efficiently scale its e-commerce revenue and, most importantly, build a loyal subscriber base. The goal was to maintain healthy new customer returns while rapidly increasing subscription rates.
What We DiD
Our team engineered a holistic e-commerce plan that focused on improving creative performance by whitelisting high-performing influencer and UGC content. This was combined with rigorous landing page A/B testing and user experience optimizations to streamline the path from discovery to subscription.
Platforms Managed
The Results
This approach delivered transformative results across the board, driving a 253% growth in the total subscriber pool and a 63% lift in e-commerce revenue. The impact on daily acquisitions was profound, resulting in a 480% lift in daily subscribers and establishing a strong foundation for recurring revenue.
253%
growth in subscriber pool
63%
e-commerce revenue
+480
lift in daily subscribers
