Babbel
Babbel is a subscription-based language learning app and e-learning platform, and the world's first language learning app. With lessons created by over 150 language experts, the platform helps users start speaking a new language quickly and with confidence, focusing on real-life conversational skills.
4206%
increase in Facebook purchases
-68%
drop in Facebook CPA
The Challenge
For the global language learning app Babbel, the challenge was to unlock greater performance from their Facebook brand handle sales. The goals were aggressive: generate a massive increase in purchases while simultaneously driving a significant drop in the cost-per-acquisition (CPA).
What We DiD
We implemented a sophisticated targeting and creative strategy on Facebook. This included using sequential targeting to move users down the funnel, expanding to wider audiences to find new pockets of customers, and leveraging text-overlay creatives that were proven to capture attention and drive action.
Platforms Managed
The Results
The advanced Facebook strategy delivered explosive results, leading to a 4206% increase in Facebook purchases. This incredible volume was achieved with remarkable efficiency, evidenced by a 68% drop in the Facebook CPA.
4206%
increase in Facebook purchases
-68%
drop in Facebook CPA
