ALKEME
ALKEME is a digital health and wellness platform that centers the Black experience with content tuned for their joy, history, and growth. Featuring content from Black practitioners and respected experts, the platform provides guided meditations, therapy resources, and live-streamed classes to support the community's journey toward well-being.
133%
more conversions
175%
revenue growth
172%
lift in Google ROAS
The Challenge
ALKEME, a digital health platform for the Black community, aimed to increase sales of merchandise in its online store through Google Ads. The primary challenge was to cut wasted ad spend and efficiently scale conversions and revenue from their e-commerce operation.
What We DiD
We implemented a granular campaign structure, segmenting products by type and gender across both Search and Performance Max campaigns. This was supported by a full optimization of their Google Merchant Center feed and a disciplined approach to eliminating underperforming keywords and placements to reduce wasted spend.
Platforms Managed
The Results
This precision-led strategy delivered significant growth, resulting in 133% more conversions and a 175% increase in revenue. The efficiency gains were equally impressive, evidenced by a 172% lift in their Google ROAS.
133%
more conversions
175%
revenue growth
172%
lift in Google ROAS
