Abodu
Abodu's mission is to make adding beautiful, functional space easy for homeowners with its prefabricated accessory dwelling units (ADUs). They help address the housing shortage and create value for homeowners and families by offering a simple, end-to-end service that includes permitting, delivery, and installation in as little as 12 weeks.
3.5X
increase in marketing budgets
5.4X
increase in lead volume
94%
decrease in CPL
The Challenge
Abodu, a leader in premium backyard homes, faced the B2B challenge of a long sales cycle and a high cost-per-lead (CPL). The primary objective was to identify resonant creative messaging that could dramatically decrease CPL and scale lead volume to feed their sales pipeline.
What We DiD
We implemented a rapid, high-tempo testing framework, developing creative storyboards and A/B testing numerous messaging variations. This data-driven approach was coupled with landing page tests and a strategic shift in our Facebook optimization strategy, allowing us to expand confidently into Google Ads.
Platforms Managed
The Results
The results were staggering and fundamentally changed their acquisition economics. Our creative testing and optimization strategy led to a 94% decrease in CPL. This newfound efficiency allowed us to increase marketing budgets by 3.5x, which in turn generated a 5.4x increase in lead volume.
3.5X
increase in marketing budgets
5.4X
increase in lead volume
94%
decrease in CPL
